Designing winning products
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Samenvatting
Samenvatting
Intended for marketing executives, new product/service managers, and marketing research professionals, this work focuses on design and market testing issues/solutions for new business-to-business products and services. It includes more than 50 diagrams, tables and figures which support the text.Specificaties
Specificaties
ISBN
9780762306824
Verschenen
20-12-2000
Bindwijze
Gebonden
Pagina's
324 pagina's
Druk
1e
Taal
Engels
Uitgever
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