Media Research Methods

Audiences, Institutions, Texts

Gebonden

€ 110,00

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This indispensable textbook provides student researchers with extensive guidance and methods from across the social sciences and humanities, showing them how to make informed choices and consider the many alternatives available throughout the research process. Unique in approach, the text focus on how to do media research across three key strands - audiences, institutions and texts -and critically assesses a wide range of methods, addressing why they are appropriate or useful in certain scenarios. Written by two experts with a wealth of experience between them in teaching research methods and skills, this excellent resource explains complex methods in a clear and accessible way, offering practical guidance on how to use different methodologies, while situating the methods in the context of critical evaluations of previously published research. Providing a complete overview of media research methods while encouraging students to develop their own intellectual frameworks, this book is invaluable for undergraduates, postgraduates, novice and more experienced researchers of media, communication and journalism. 
ISBN
9781137552143
Vorm
Gebonden
Uitgever
Macmillan Education UK
Druk
1e
Verschenen
01-01-2017
Taal
Engels
Pagina's
385 pp.
Genre
Literaire fictie
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