Marketing and Communication for Architects
Fundamentals, Strategies and Practice
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Samenvatting
Samenvatting
The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage.Specificaties
Specificaties
ISBN
9783764365714
Vorm
Paperback
Uitgever
Birkhäuser Verlag GmbH
Druk
1e
Verschenen
01-01-2002
Taal
Engels
Pagina's
125 pp.
Genre
Kunst & Cultuur
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