Sales Enablement
A Master Framework to Engage, Equip, and Empower A World-Class Sales Force
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Samenvatting
Samenvatting
Today's prevailing sales strategies are often based on decades-old practices for bringing products and services to customers. In the age of technology, buyers come fully informed about what you have to offer, how you stack up against the competition and the different options for solving their business challenges. Successful selling demands a new approach to differentiating your offering, engaging customers, and driving profits.
Sales Enablement is the turnkey roadmap for sales leaders and sales enablement professionals who are serious about building a state-of-the-art sales force. This comprehensive guide shows you how to orchestrate a sustainable system of content, training, coaching, and technology along with proven best practices for equipping your sales teams with everything they need to succeed in today's competitive sales environments. You'll gain a detailed understanding of:
Reimagine-and achieve-higher sales performance with Sales Enablement.
Specificaties
Specificaties
ISBN
9781119440277
Genre
Verschenen
01-01-2018
Bindwijze
Gebonden
Pagina's
256 pagina's
Druk
1e
Taal
Engels
Uitgever
Auteur(s)
Formaat
23,5 cm x 15,9 cm x 1,9 cm
Gewicht
445 gram
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