Mobile Media and Applications, From Concept to Cash
Successful Service Creation and Launch
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Samenvatting
Samenvatting
Based on the editors' combined experience with working within distinguished telecoms companies, Mobile Media and Applications, From Concepts to Cash illustrates how to address the challenges of consumer marketing, technology strategy, and delivery tactics from a pragmatic 'how they did it' approach, rather than a theoretical 'how to do it'.Specificaties
Specificaties
ISBN
9780470017470
Verschenen
01-01-2005
Bindwijze
Gebonden
Pagina's
336 pagina's
Druk
1e
Taal
Engels
Uitgever
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