Like the wood in a hearth, the combined talents within a company form a solid basis for business activity. But this alone is not enough to make a company successful. What every company needs is a plan for finding the influencers who can set its brand alight. Influencers provides decision-makers and marketing executives with a guide for translating an influencer strategy into practice, and allows influencers themselves to discover how to build up sustainable relationships with trendsetting companies. In doing so, Influencers is among the first to clearly map out the often-neglected subject of influencer marketing in Europe.