Influencers

Who are they? Where can you find them? How to they light the fire?

Carole Lamarque Taal: Engels

Paperback

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Influencer marketing is trending. Marketing plans based on mouth-to-mouth advertising generate twice as many sales results. But not all of the information currently circulating about influencers is reliable. What works in America, won't necessarily work in Europe.

INFLUENCERS is the first book that gives a complete picture of influencer marketing as a whole. It allows every CEO, CMO and potential trendsetter to see how you can best spread your message and provides a step-by-step plan to determine the right magnetic content, the right timing and the right type of influencer.

The book shows you how you can develop an innovative marketing and communication strategy that forms the basis for your Influencer Marketing Canvas. This Canvas positions your objectives, actions and influencers on a timeline and gives you a bird's-eye view of your plan that can help to win over other internal stakeholders.

ISBN
9789401452168
Vorm
Paperback
Uitgever
Lannoo Campus
Druk
1e
Verschenen
15-03-2018
Taal
Engels
Pagina's
200 pp.
Genre
Management, Economie & Communicatie
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