Estimation of Willingness-to-Pay
Theory, Measurement, Application
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Samenvatting
Samenvatting
With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned prices. The customers indicate whether they would actually purchase the presented product profiles.Specificaties
Specificaties
ISBN
9783835003996
Verschenen
01-01-2006
Bindwijze
Paperback
Pagina's
135 pagina's
Druk
1e
Taal
Engels
Uitgever
Auteur(s)
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