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Negotiate to Win

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Discover the Power
Of Better Negotiating

Negotiation is one skill everyone needs in order to get more of what they want -- to sell more, to keep costs down, to manage better, to strengthen relationships -- to win! Thomas shows you exactly how the best negotiators reach long-lasting positive solutions that build profits, performance, and relationships.

This indispensable guide covers all you'll ever need to know about negotiating, including:

  • The 21 rules of successful negotiating -- and how to defend against them!
  • "Quickies" -- specific tips on how to successfully negotiate with bosses, children, car dealers, contractors, auto mechanics, and many others
  • Why Americans are among the worst negotiators on Earth
  • How to overcome your natural reluctance to bargain
  • Why win-win negotiating is so vital
  • How to thoroughly prepare for your negotiations
  • How to deal with counterparts who intimidate or harass you
  • How to negotiate ethically -- and deal with those who don't
  • How to negotiate more successfully across cultural lines
  • Thomas's Truisms -- 50 memorable negotiating maxims
  • The psychology of negotiating, historical illustrations, day-to-day applications, and much, much more!
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