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‘Kevin is a highly engaging teacher. His innovative approach to Value Engineering shows service providers how to collaborate with their clients to positively shape the relationship and make it more valuable, thereby justifying higher prices and delighting the client at the same time.’

Heidi K. Gardner, PhD, Distinguished Scholar, The Center on the Legal Profession, Harvard Law School

Mastering Services Pricing is a practical guide to creating services pricing that works both for you and your clients. Written by an award-winning expert in the field of pricing, it provides invaluable models, strategies and tactics to ensure that your pricing is designed to deliver maximum profit and to deliver high client satisfaction.

Mastering Services Pricing includes:

·    How clients buy services

·    The impact of price on profit

·    A guide to pitching for work

·    How to negotiate price

·    The tactics of pricing 

·    How to deal with procurement

·    How to justify higher prices

·    Alternative fees