Who are you, who do you want to be, and what do you need to do to get there? We are constantly pushed to lead the perfect life. The media present us with a picture of an existence in which we’re rich, beautiful, happy and successful. We design our own identity, create our own image and present ourselves in the way we want to be seen. The various imaginative methods and ideas for upgrading oneself are seen as new forms of creativity, or Self-Design. Help Your Self is an inspiration book to design your perfect self and shows you how to get started. At the same time, it reflects on the self-help industry as a relatively new phenomenon.